Be Kind, Rewind, and Drive Twenty Minutes: The Vanished World of the Video Rental Store
Renting a movie used to cost you a trip across town, a membership card, and a gamble that the copy you wanted was actually on the shelf. It also cost about $3.99 — and somehow, it felt like more of an event than anything Netflix has ever delivered. Here's what happened to the Friday night ritual that an entire generation grew up with.